01 / LIVE
The Throne
One public position. One owner. Open competition to take it.
A new market layer for the internet
Own the
front.
FRNT turns the internet’s most valuable resource—attention—into open, competitive markets anyone can see, measure, and own.
CURRENT POSITION#01 · FRONT
ATTENTION INDEX▲ 18.4%
MARKET STATUS● LIVE
01The throne LIVE
02Front pages NEXT
03Topic markets
04Launch markets
05Live events
06Brand battles
01The throne LIVE
02Front pages NEXT
03Topic markets
04Launch markets
05Live events
06Brand battles
01 / The thesis
Attention already has a price.
Now it gets a market.
Brands buy ads. Creators sell reach. Platforms auction impressions. Yet human attention is still largely allocated inside closed, invisible systems. FRNT makes the competition public.
The old system
Algorithms allocate
Opaque distribution. Rented reach. Value captured by the platform.
→
The FRNT system
Markets allocate
Visible competition. Measurable ownership. Value created in public.
Competition compounds attention
POSITION CREATEDCOMPETITIONPUBLIC RIVALRYMARKET VALUE
02 / Market design
One scarce position.
Infinite possible markets.
02 / FRONT
Front Pages
Compete for the most visible placement on a page or network.
03 / TOPIC
Topic Markets
Own attention inside AI, sports, music, cities, or cultural moments.
04 / LAUNCH
Launch Markets
Products and creators compete for temporary launch-day visibility.
05 / MOMENT
Live Events
Scarce attention positions tied to moments people watch together.
06 / RIVALRY
Brand Battles
Rivals fight for the same digital real estate—and become the media.
03 / The flywheel
The market becomes
the media.
Traditional advertising interrupts content. In an attention market, the fight for visibility is the content.
MORE
VALUE
CompetitionSpectatorsAttentionOwnershipVALUE
01
Buyers compete
A scarce position gives the market something real to fight over.
02
Competition creates story
Movement, rivalry, price, and status turn transactions into events.
03
Spectators create value
The market earns attention because something visible is happening.
04
Value attracts competition
Measured attention brings the next buyer back to the market.
04 / First market
The thesis is live.
Live market
DETHRONE
One X account owns the internet’s throne until somebody pays to take it. Every takeover creates a public event, measurable profile traffic, and a new price for attention.
Market designOne position
AssetPublic attention
StatusLive now